Serif Other Hidi 10 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, branding, vintage, playful, circus, storybook, whimsical, display impact, retro flair, distinctiveness, warmth, bracketed, ball terminals, rounded serifs, flared strokes, ink-trap feel.
A decorative serif with heavy, sculpted letterforms and pronounced contrast between thick stems and fine connecting strokes. Serifs are strongly bracketed and often rounded into bulb-like terminals, giving many letters a soft, inflated silhouette rather than sharp, chiseled edges. Counters are generous and mostly rounded, and several joins show a slightly pinched, ink-trap-like narrowing where strokes meet. The overall texture is dark and sturdy in mass, but enlivened by fine hairlines, curved spurs, and lively terminal shapes that create a bouncy rhythm across words.
Best suited to display settings such as headlines, posters, labels, and packaging where its ornamental serifs and bold presence can be appreciated. It can also work for book covers and branding that aim for a vintage or whimsical tone, especially when set with generous size and spacing rather than long-form reading.
The font reads as theatrical and nostalgic, evoking old posters, circus or fairground lettering, and whimsical editorial display. Its friendly curves and bulb terminals add humor and warmth, while the high-contrast construction keeps it visually punchy and attention-grabbing.
The design appears intended to reinterpret traditional serif construction with exaggerated bracketing, rounded terminals, and high-contrast modulation to create a distinctive, characterful display face. The goal seems to be strong headline impact paired with a playful, retro sensibility.
Capitals feel especially emblematic, with distinctive silhouettes and prominent serif shaping that increases recognition at display sizes. Numerals share the same rounded, ornamental treatment, leaning toward a classic, poster-like look rather than a neutral text face. Spacing in the sample text appears comfortable for headlines, with the dense strokes producing strong color on the page.