Sans Normal Urmok 11 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, editorial, fashion, luxury, dramatic, poised, luxury impact, editorial voice, stylish emphasis, headline contrast, calligraphic, tapered, sharp, sleek, airy.
An italic display face with extreme stroke modulation and a crisp, cut-paper silhouette. Stems and diagonals swing between hairline-thin entry strokes and inky, wedge-like main strokes, creating a strong diagonal rhythm across words. Curves are taut and slightly squarish in places, with pointed terminals, high-precision joins, and minimal rounding at stroke ends. Counters stay relatively open despite the contrast, and the overall spacing feels intentionally varied, with some letters appearing more compact while others flare wide for emphasis.
Best used for headlines, pull quotes, and short statements where the high-contrast italic rhythm can be appreciated. It fits fashion and culture editorial design, premium brand marks and campaign lines, and elegant packaging or event materials. In dense paragraphs or at small sizes, the hairlines and sharp terminals may require generous sizing and spacing to keep the texture from becoming too delicate.
The font reads as refined and high-fashion, with a cinematic, editorial kind of drama. Its sharp hairlines and emphatic thick strokes give it a confident, luxe tone that feels suited to premium branding and stylish headlines rather than everyday text.
The design appears intended to deliver a contemporary, fashion-leaning italic voice with maximal contrast and a distinctive diagonal flow. It emphasizes elegance and impact through tapered strokes, sharp terminals, and a controlled, display-oriented rhythm.
Hairline diagonals and long tapered strokes are a defining motif, especially in letters with sweeping entries and exits. Figures and capitals maintain the same high-contrast language, producing a cohesive, display-forward texture that favors larger sizes and careful layout.