Sans Normal Jolur 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'City Boys' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, confident, energetic, friendly, bold, attention grabbing, dynamic emphasis, modern branding, friendly impact, oblique, rounded, soft corners, compact counters, high impact.
This typeface is a heavy, oblique sans with broad proportions and smoothly rounded terminals. Letterforms rely on sturdy, almost monoline strokes with subtly modulated joins, creating compact counters and a dense, assertive texture. Curves are generous and circular (notably in C, O, and G), while diagonals and straight strokes are brisk and clean, giving the design a forward-leaning momentum. The lowercase is similarly weighty with a single-storey a and g, an open, rounded e, and a firmly braced n/m rhythm that reads as solid and stable at larger sizes.
It performs best in headlines, posters, and branding where strong presence and fast readability are priorities. The bold, rounded oblique structure suits sports and streetwear identities, energetic campaigns, packaging, and logo wordmarks—especially when set large or with generous line spacing to keep counters clear.
The overall tone is punchy and athletic, combining friendliness from the rounded shapes with a confident, attention-grabbing weight. The slant adds motion and urgency, making the voice feel energetic and action-oriented rather than formal or delicate.
The design appears intended to deliver maximum impact with a modern, rounded sans structure and a dynamic oblique stance. Its proportions and softened terminals suggest a goal of combining toughness with approachability for contemporary display typography.
Spacing appears designed for headline impact: the heavy strokes and tight internal spaces create strong silhouettes that hold up in short bursts of text. Numerals are equally robust and rounded, matching the letters’ compact counters and maintaining a consistent, cohesive color across mixed alphanumeric settings.