Sans Normal Addew 12 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Jindo' by Nine Font, 'Loew' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, product design, contemporary, clean, dynamic, sporty, techy, clarity, modernization, momentum, neutrality, versatility, oblique, geometric, monoline, open apertures, rounded terminals.
A modern oblique sans with a broad set width and a steady, monoline stroke. The letterforms lean consistently, with smooth curves and round counters that keep the texture even across words. Terminals are mostly clean and simplified, and joins stay crisp without sharp modulation, giving the design a straightforward, engineered feel. Numerals follow the same slanted, streamlined construction for a cohesive rhythm in mixed text.
Well-suited to branding systems, headlines, and short-to-medium display text where a clean, forward-leaning voice is desirable. It can also work for UI labels, dashboards, and product or packaging typography when you want an unobtrusive, modern oblique that remains easy to scan.
The overall tone feels contemporary and energetic, with a forward-leaning stance that suggests motion and momentum. Its clarity and restraint read as practical and modern rather than decorative, making it feel comfortable in current digital and brand-forward contexts.
The design appears intended to deliver a versatile, contemporary oblique sans with wide, stable proportions and minimal stroke contrast, prioritizing clarity and a sense of motion. Its simplified terminals and geometric rounding suggest an emphasis on consistency and modern usability across branding and interface-style applications.
Round forms stay very regular and open in the sample text, supporting a smooth reading flow, while the wide proportions create an airy line that benefits from a bit of space in layout. The slant is prominent enough to signal emphasis without becoming calligraphic.