Sans Normal Lanuv 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Faktum', 'Neue Campton', 'Neue Galano', and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, friendly, impact, motion, clarity, display, oblique, geometric, rounded, clean, chunky.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are sturdy and largely uniform, with smooth curves and squared-off terminals that keep counters open and shapes legible at display sizes. The slant is consistent across capitals, lowercase, and figures, creating a forward-leaning rhythm, while forms like the single-storey “a” and “g” reinforce a simplified, contemporary feel. Numerals are robust and clear, matching the same compact joins and rounded bowls seen in the letters.
Well suited for bold headlines, poster typography, and brand marks that need momentum and immediacy. It can also support packaging and promotional graphics where a compact, high-impact italic sans helps convey speed, strength, and modernity.
The overall tone is assertive and fast-moving, with a sporty, headline-driven presence. Its rounded geometry softens the weight, giving it a friendly, approachable voice even when set large and loud.
Likely intended as a display-forward italic sans that emphasizes motion and presence without sacrificing clarity. The geometric, rounded shapes and sturdy stroke treatment suggest a design aimed at contemporary branding and energetic editorial or advertising contexts.
The design reads strongest in short bursts where the bold mass and consistent slant can work as a unifying gesture. Spacing appears tuned for impact, with wide silhouettes and open interiors helping avoid clogging despite the heavy strokes.