Sans Normal Obgek 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, playful, modern, impact, clarity, approachability, display use, brand presence, rounded, geometric, chunky, compact, high-impact.
A heavy, rounded sans with broad, simplified letterforms and smoothly curved bowls. Strokes are consistently thick with minimal modulation, and terminals are mostly blunt, giving the design a solid, blocky silhouette. Counters are open but not large, and the overall rhythm feels compact and dense, especially in text where the weight creates strong word shapes. The lowercase shows single-storey forms (notably a and g) and a straightforward, utilitarian construction, while capitals keep clean geometry with softened corners.
Best suited to large-scale settings such as headlines, posters, and prominent UI or signage where strong color and simple shapes read quickly. It can also work well for branding, packaging, and short callouts that benefit from a bold, friendly presence, while extended small-size text may need extra spacing for readability.
The overall tone is assertive and approachable: strong enough for attention-grabbing headlines, but softened by rounded geometry that keeps it friendly rather than aggressive. Its visual voice leans contemporary and slightly playful, with a straightforward, no-nonsense energy suited to bold messaging.
The design appears intended to deliver maximum impact with minimal complexity: a sturdy, highly legible sans that prioritizes strong silhouettes and rounded geometry for an approachable, contemporary feel. It’s geared toward display-driven communication where clarity and personality need to arrive instantly.
In the sample text, the heavy weight and compact counters increase darkness on the page, so generous tracking and comfortable line spacing help maintain clarity. Round characters (O, Q, C, G) feel especially smooth and uniform, reinforcing a consistent geometric theme across cases and numerals.