Sans Normal Olbij 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Branden' by Craft Supply Co, 'Hanley Pro' by District 62 Studio, 'Este' by Michael Prewitt, 'Kinetika' by Monotype, 'Reaktif' by Plasebo Studio, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, contemporary, approachable, chunky, approachability, impact, modernity, display clarity, rounded, soft corners, geometric, sturdy, high impact.
A heavy, rounded sans with broad proportions and a compact, even color on the page. Strokes are thick and largely uniform, with softened corners and smoothly drawn bowls that feel more circular than calligraphic. Counters are moderately open for the weight, and joins stay clean and uncluttered, producing a stable, blocky rhythm in text. Uppercase forms are wide and simple; lowercase repeats the same rounded geometry with single-storey constructions where expected and a generally sturdy, grounded stance.
Best suited for headlines, short copy, and identity work where a confident, friendly voice is needed. It can work well for packaging, product labels, signage, and promotional graphics that benefit from bold, rounded letterforms and clear shapes at larger sizes.
The overall tone is warm and informal, leaning friendly and energetic rather than corporate or austere. Its soft geometry and generous curves give it a contemporary, approachable character that reads as fun without becoming novelty.
The design appears intended to deliver a modern, approachable display sans: simple geometric construction, softened edges, and a strong presence for attention-grabbing typography. Consistent stroke weight and rounded forms suggest a focus on clarity and friendliness over formality.
In paragraph-like settings the font creates strong presence and tight texture, making it most comfortable at display sizes where the rounded details and counters can breathe. Numerals match the letterforms with similarly robust curves and a consistent, cohesive silhouette.