Serif Normal Bulam 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Ketchup Manis' by Kereatype (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, retro, playful, friendly, display, high impact, nostalgic tone, softened serif, poster styling, soft serifs, rounded, bulbous, bouncy, heavyweight.
A very heavy serif with compact internal counters, rounded joins, and pronounced, softened terminals that read like small wedge serifs. The strokes are broad and relatively even, with subtle contrast and an overall inflated, blobby silhouette that keeps corners from feeling sharp. Uppercase forms are sturdy and roomy, while lowercase shows single-storey shapes (notably the a and g) and a sturdy, slightly compressed rhythm. Numerals are thick and highly integrated with the same rounded, bracketed finishing, emphasizing dark color and strong presence over fine detail.
Best suited to display roles where its dense color and rounded serif detailing can read clearly: posters, big headlines, storefront signage, packaging, and brand marks. It can also work for short, punchy subheads or callouts where a friendly retro tone is desired rather than long-form body text.
The font projects a warm, vintage personality with a buoyant, slightly cartoonish feel. Its softened serifs and chunky proportions evoke classic poster and packaging lettering, balancing nostalgia with approachability.
The likely intention is a high-impact serif that feels traditional at a glance but intentionally softened and exaggerated for modern display use. The consistent rounded serif treatment and compact counters prioritize distinctive silhouette and a nostalgic, approachable voice.
The design maintains a consistent terminal treatment across letters and figures, creating a cohesive, stamp-like texture in text. Tight apertures and small counters can close up at smaller sizes, but they contribute to a bold, impactful word shape at display settings.