Sans Normal Morud 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dallas Print Shop' by Fenotype, 'Muller Next' by Fontfabric, 'Altivo' by Kostic, 'Laro Soft' by Larin Type Co, 'Regave' by Wahyu and Sani Co., and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, playful, chunky, friendly, retro, poster, impact, approachability, display, attention, rounded, soft corners, heavy terminals, compact counters, sturdy.
A heavy, rounded sans with generously thick strokes and softly blunted corners. Curves are built from broad, circular forms, while junctions and terminals read as squared-off cuts, creating a sturdy, blocky silhouette. Counters are relatively compact for the weight, and spacing feels tight and energetic, producing a dense, high-impact texture in text. Figures are bold and simplified with broad curves and strong verticals, matching the letterforms’ chunky rhythm.
This font is well suited to headlines, posters, and bold branding where immediate impact and legibility at large sizes are priorities. It can work effectively for packaging, signage, and promotional graphics, especially when a friendly, retro-leaning voice is desired. In longer passages, it performs best in short bursts such as captions, callouts, and UI badges rather than continuous text.
The overall tone is friendly and playful, with a retro, headline-driven confidence. Its chunky geometry and rounded massing give it a warm, approachable character rather than a technical or austere feel.
The design appears intended as a high-impact display sans that emphasizes mass, roundness, and approachable shapes. Its simplified geometry and dense texture suggest a focus on loud, readable messaging for modern and retro-inspired graphic applications.
The mix of rounded bowls and straighter, cut terminals creates a distinctive “soft block” look that stays consistent across caps, lowercase, and numerals. In longer lines, the strong black presence and compact internal spaces produce a punchy, attention-grabbing color best suited to display sizes.