Sans Normal Lorom 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'EB Corp' by Eko Bimantara, 'Equip' by Hoftype, 'Krong' by Joelmaker, 'Gravita' by TipoType, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, confident, energetic, modern, punchy, impact, movement, headline emphasis, modernity, oblique, geometric, rounded, blocky, high-impact.
A heavy, oblique sans with broad proportions and smooth, geometric curve construction. Strokes are thick and largely even, with rounded bowls and sturdy joins that keep counters open despite the weight. The slant is consistent across caps, lowercase, and figures, and terminals are clean and blunt rather than tapered. Overall spacing feels generous, and the letterforms emphasize width and forward motion over fine detail.
Best suited for short, high-impact settings such as headlines, posters, sports or team-oriented branding, packaging callouts, and promotional graphics where strong presence matters. It can work for subheads and short statements, but the heavy color and slant may feel overpowering in long-form text.
The tone is assertive and energetic, with a sporty, promotional feel driven by the strong weight and rightward lean. Its rounded geometry keeps it approachable, while the mass and stance read as confident and attention-grabbing.
The design appears intended to deliver maximum visual punch with a clean, contemporary sans construction, combining a pronounced oblique angle with broad, rounded forms for a fast, energetic read. It prioritizes immediate recognition and bold typographic texture over delicate refinement.
Round letters like O/C/G show near-circular bowls with minimal modulation, while diagonals (V/W/X/Y) are thick and stable, avoiding fragile apexes. Figures are similarly bold and built for impact, matching the uppercase rhythm and maintaining a cohesive texture in headlines.