Sans Normal Lulab 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Congress Sans' by Club Type; 'Delargo DT', 'Delargo DT Informal', and 'Elisar DT' by DTP Types; 'Telder HT Pro' by Huerta Tipográfica; 'Morandi' by Monotype; and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, bold, friendly, assertive, impact, motion, display emphasis, brand presence, slanted, rounded, geometric, compact apertures, heavy terminals.
A heavy, right-slanted sans with rounded, geometric construction and smooth curves that stay consistent across the set. Strokes are thick and uniform with no noticeable modulation, and counters are relatively tight, giving letters a compact, high-impact silhouette. The shapes lean on broad ovals and soft corners, while joins and terminals feel blunt and sturdy rather than sharp. Spacing appears robust and the overall texture is dense, producing strong blocks of color in text.
Best suited to short, bold statements where impact matters: headlines, posters, athletic or streetwear branding, packaging callouts, and social or display advertising. It can work for brief subheads and UI accents when ample size and spacing are available, but its dense forms suggest avoiding long passages of small text.
The tone is energetic and confident, with a sporty, forward-moving slant that reads as active and modern. Its rounded geometry keeps the voice approachable, but the weight and density make it feel emphatic and attention-grabbing.
The design appears intended to deliver a modern, high-energy display voice: a slanted, rounded sans that prioritizes punchy presence and quick recognition. Its consistent geometry and heavy color aim for bold branding and promotional typography that feels contemporary and dynamic.
Uppercase forms read cleanly and stable at distance, while the lowercase and numerals maintain the same stout, rounded logic for a cohesive system. The italic angle is pronounced enough to signal motion without becoming cursive or calligraphic.