Sans Normal Paned 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'FF Transit' by FontFont; 'Frutiger', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'Breno Narrow' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, playful, approachable, chunky, soft, friendly impact, brand voice, display clarity, youthful appeal, rounded, blunt, compact, bubbly, sturdy.
A heavy, rounded sans with soft terminals and broadly squared curves that keep counters open and legible. Strokes are uniform and full, with gently bulging joins and a slightly compressed, compact feel in many forms. The lowercase shows simple, single-storey constructions (notably a and g), short ascenders/descenders, and stout verticals that create a dense, even texture. Numerals and capitals match the same blunt, padded geometry, producing a consistent, high-impact silhouette in display sizes.
Best suited to headlines and short phrases where bold presence and friendliness are desired—posters, packaging, storefront or event signage, and logo wordmarks. It can also work for UI labels or badges at larger sizes where its compact density and open counters stay clear.
The overall tone is warm and informal, with a cushiony, toy-like softness that feels inviting rather than technical. Its chunky forms suggest a cheerful, easygoing voice—confident and loud, but not aggressive.
Designed to deliver maximum impact with a soft-edged, approachable character. The emphasis appears to be on simple, rounded geometry and sturdy weight to create a distinctive, upbeat display voice that remains readable in bold applications.
The face maintains strong shape consistency across cases, with rounded corners and minimal modulation giving it a solid, stamp-like presence. Wide bowls and uncomplicated outlines support quick recognition, while the compact proportions help headings feel tight and emphatic.