Sans Normal Osmal 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'News Gothic EF' by Elsner+Flake, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, 'Hamburg Serial' by SoftMaker, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, energetic, punchy, attention grabbing, high legibility, modern branding, bold emphasis, rounded, compact, solid, clean, open counters.
A heavy, rounded sans with compact proportions and uniform stroke weight. Curves are broadly drawn and terminals read clean and blunt, giving letters a sturdy, simplified silhouette. Counters are generally open and circular, while joins and shoulders are smooth, keeping the texture even and consistent across lines. Numerals match the letterforms in weight and presence, with simple, highly legible shapes suited to bold display settings.
Best suited to headlines, posters, signage, and brand moments that need immediate emphasis. It also works well for packaging and short UI labels where bold clarity is required, especially when paired with a lighter companion for body text.
The overall tone is assertive and upbeat, with a friendly roundness that keeps the weight from feeling harsh. It suggests modern, no-nonsense communication—loud enough for attention, but approachable rather than aggressive.
The design appears intended to deliver maximum visibility with a rounded, contemporary voice—balancing strong mass with clean, uncomplicated forms for straightforward, high-impact typography.
At larger sizes the spacing and shapes create a strong, blocky rhythm that holds up well in all-caps. The heavy color can dominate at smaller sizes or in dense paragraphs, so it reads best where impact and clarity are prioritized over subtlety.