Sans Normal Tiji 1 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, magazine titles, branding, editorial, avant-garde, dramatic, stylish, futuristic, display impact, editorial flair, distinctive branding, stylized modernity, modulated, sculptural, flared, ink-trap feel, wedge terminals.
A heavy, display-oriented sans with extreme stroke modulation and flared, wedge-like terminals that create a carved, sculptural silhouette. Curves are broad and elliptical, while joins often pinch into thin hairlines, producing sharp internal notches and an ink-trap-like bite in places. Counters tend to be compact relative to the overall width, and many letters show strong horizontal emphasis with thick top and bottom masses contrasted by very thin connecting strokes. The overall rhythm is tight and punchy, with stylized diagonals and occasional razor-thin cross strokes that read as intentional graphic cuts rather than traditional serifs.
Best suited to short, prominent text such as headlines, magazine mastheads, campaign posters, and brand marks where the dramatic modulation can be appreciated. It can also work for event graphics or packaging fronts when set with generous size and careful spacing to preserve the thin connections.
The tone is bold and theatrical, mixing retro editorial glamour with an experimental, fashion-forward edge. The dramatic thick–thin transitions and blade-like details give it a high-impact, poster-ready presence that feels confident and slightly provocative.
The design appears intended as a statement display sans that leverages exaggerated modulation and flared terminals to create a distinctive, high-fashion editorial voice. Its shapes prioritize striking silhouettes and dynamic contrast to stand out in branding and headline settings.
At smaller sizes, the thinnest connectors and interior pinches may visually drop out, while larger sizes emphasize the distinctive cut-ins and flares. Numerals and capitals feel especially emblematic, with an overall emphasis on silhouette and contrast over neutral text texture.