Sans Normal Irsa 1 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Chella' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, bouncy, bold, attention, approachability, energy, nostalgia, rounded, soft, compact, chunky, cartoonish.
A heavy, right-slanted sans with rounded, blunted terminals and a softly inflated silhouette. Strokes feel brush-like in their swelling and taper, with gentle modulation that keeps counters open even at a dense weight. Curves are prominent and smooth, and many joins are slightly pinched, giving letters a lively, springy rhythm. Proportions lean broad with sturdy bowls and short-to-moderate extenders, producing a compact, punchy texture in text.
Best suited to display settings where impact and personality matter—headlines, posters, storefront/signage, product packaging, and brand marks. It can also work for short promotional copy and social graphics, where its dense weight and animated slant help text stay prominent.
The overall tone is upbeat and approachable, with a retro, hand-drawn energy that reads as fun rather than formal. Its bold slant and cushioned curves add motion and warmth, making it feel expressive and personable.
The design appears intended to deliver a bold, friendly display voice with a hand-made feel, combining strong mass for visibility with rounded shaping for approachability and charm.
In running text the weight creates strong word shapes and high visual presence, while the rounded forms help prevent the texture from turning harsh. Figures and capitals maintain the same buoyant, softened construction, supporting attention-grabbing headlines and short statements.