Sans Normal Efmob 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, captions, headlines, modern, clean, calm, friendly, informal, emphasis, readability, contemporary tone, approachability, rounded, open apertures, humanist, airy, soft terminals.
A slanted sans with rounded, open forms and a smooth, even stroke that stays consistent through curves and straight segments. Proportions feel balanced and contemporary, with generous counters in letters like O, Q, e, and a, and a generally circular construction that keeps the texture light and airy. Terminals are clean and softly finished rather than sharp, and the overall rhythm is steady, producing an even, readable line in running text.
Well-suited for interface copy, product pages, and general-purpose editorial layouts where a clean italic voice is needed. It can also work for branding and headlines that want a contemporary, friendly feel without becoming decorative, and it remains clear enough for captions and small supporting text when set with comfortable spacing.
The overall tone is modern and approachable, leaning casual due to the consistent italic slant while staying polished and uncluttered. Its rounded geometry and open shapes give it a friendly, easygoing voice suited to contemporary UI and editorial settings.
Likely designed as a practical, modern italic sans that preserves clarity and neutrality while adding motion and emphasis through its slant. The rounded construction and open apertures suggest an aim toward comfortable on-screen reading and a welcoming, contemporary tone.
Numerals follow the same smooth, rounded construction and maintain clear differentiation at text sizes. The italic angle is consistent across capitals and lowercase, helping paragraphs look cohesive without appearing overly stylized or calligraphic.