Sans Normal Efgeh 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, presentations, captions, modern, clean, calm, approachable, sleek, clarity, versatility, contemporary, warmth, motion, rounded, humanist, open forms, soft terminals, airy spacing.
This typeface is a slanted sans with smooth, rounded construction and gently tapered stroke endings. Curves are built from broad circular and elliptical arcs, producing open counters in letters like C, G, O, and e. Strokes stay even in color with minimal modulation, while terminals and joins are softened rather than sharply cut, giving the outlines a fluid, contemporary feel. Proportions are balanced and readable, with straightforward forms and consistent rhythm across capitals, lowercase, and numerals.
It suits interface typography, product branding, and editorial sidebars where a clean sans with a subtle forward lean helps guide the eye. The open shapes and even texture work well for short-to-medium passages, captions, and presentation layouts that need clarity with a touch of dynamism.
The overall tone is modern and understated, with a friendly, unobtrusive voice. Its slant adds motion and emphasis without becoming expressive or decorative, making it feel efficient and polished rather than playful or formal.
The design appears intended to provide a versatile, contemporary sans with a gentle slant for emphasis and pace. Its rounded geometry and softened terminals suggest a goal of maintaining clarity while projecting a friendly, streamlined character across both display sizes and everyday text.
Lowercase forms lean toward single-storey simplicity (notably a and g), reinforcing a contemporary, humanist flavor. The numerals match the letterforms with rounded curves and consistent slant, suitable for mixed text and UI-style settings where letters and figures appear together.