Sans Normal Pudos 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Core Sans AR' by S-Core, 'LFT Etica' by TypeTogether, and 'Aquawax Fx' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, sporty, friendly, retro, punchy, impact, energy, approachability, youthful, display, rounded, soft corners, forward slant, chunky, bouncy.
A heavy, forward-leaning sans with rounded, slightly squared-off terminals and compact, blocky shapes. Curves are broad and smooth, counters are generous, and joins are simplified to keep forms sturdy at display sizes. The rhythm is lively, with a mild bounce between characters and a consistent rightward slant that reinforces motion. Figures and letters share the same chunky, softened construction for a cohesive texture in lines of text.
Best suited for short, high-impact text such as headlines, posters, logos, and punchy brand statements. It also fits packaging and apparel graphics where a friendly, energetic voice is desired, and where large sizes can showcase its rounded, chunky forms.
The overall tone is upbeat and approachable, with a sporty, poster-like energy. Its rounded construction and exaggerated weight give it a friendly, comic-adjacent warmth, while the italic slant adds a sense of speed and momentum.
The design appears intended to deliver maximum impact with a soft-edged, approachable look, combining a bold display presence with an energetic italic slant. It prioritizes strong silhouettes and a lively texture that stays cohesive across letters and numerals.
Capitals read as strong headline forms with compact internal space, while the lowercase maintains clear silhouettes and an informal feel. Numerals are bold and attention-grabbing, designed more for impact than dense data settings.