Sans Normal Biloh 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co.; 'Frutiger', 'Frutiger Arabic', and 'Frutiger Next Paneuropean' by Linotype; 'FreeSet' by ParaType; and 'Parisine Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, clean, friendly, clarity, impact, versatility, modernity, geometric, rounded, sturdy, compact, high legibility.
A heavy, geometric sans with broad, confident strokes and smooth, rounded curves. The proportions feel compact and stable, with large counters and generous apertures that keep forms open even at weighty settings. Terminals are clean and minimally finished, and curved letters (like C, G, O, S) read as near-circular shapes with consistent curvature. Lowercase forms are straightforward and utilitarian, with a single-storey a and g and a plain, vertical i/j treatment that reinforces a clean, contemporary rhythm.
Well-suited to headlines and display typography where strong, clean shapes are needed at a glance. It also fits branding and packaging that benefit from a sturdy, contemporary voice, and it can work in short UI labels or signage where clarity and immediate recognition are priorities.
The overall tone is modern and direct, projecting clarity and strength without feeling aggressive. Its rounded geometry adds a friendly, approachable edge, making it feel dependable and contemporary rather than technical or ornamental.
The design appears intended as a contemporary, geometric workhorse with high impact and simple, legible letterforms. It aims for a consistent, no-nonsense texture in text while delivering a bold, confident personality in larger sizes.
Numerals are clear and sturdy with simple silhouettes suited to quick recognition. The design maintains consistent stroke behavior across straight and curved forms, creating an even, solid texture in lines of text and strong presence in short words or headlines.