Sans Normal Gobud 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: brand design, advertising, ui text, editorial, packaging, modern, friendly, clean, informal, dynamic, approachability, modernization, clarity, motion, rounded, geometric, soft, open, italicized.
A rounded, geometric italic sans with smooth curves and a consistent, even stroke. The italic slant is steady across caps, lowercase, and figures, creating a forward rhythm without feeling calligraphic. Counters are generally open and circular, with softened joins and terminals that keep the texture calm and uniform. Proportions stay balanced and contemporary, and the numerals follow the same rounded construction for a cohesive typographic color.
Well-suited for branding, product packaging, and advertising where a friendly italic voice is needed without sacrificing clarity. It can work effectively in UI labels, marketing sites, and editorial pull quotes, and it maintains good coherence in short-to-medium passages where a lively but clean sans is desirable.
The overall tone feels modern and approachable, with a gentle, friendly softness from the rounded forms. The italic angle adds motion and a conversational energy, making the voice feel informal and active rather than strictly corporate. It reads as clean and straightforward, suited to contemporary digital and brand contexts.
The design appears intended to deliver a contemporary italic sans that stays legible while projecting warmth and momentum. Its rounded, geometric construction suggests a focus on clean reproduction and consistent texture across letters and numerals, aimed at versatile display and supportive text roles.
Uppercase forms maintain simple geometric structure, while the lowercase shows slightly more character through curved strokes and compact, rounded bowls. The figures are clear and consistent with the letterforms, with smooth curves and an unobtrusive, uncluttered look in running text.