Sans Superellipse Hadol 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'QB One' by BoxTube Labs and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, techy, industrial, sporty, futuristic, assertive, impact, modernity, brandability, clarity, squared, rounded corners, geometric, blocky, compact counters.
A heavy geometric sans with rounded-rectangle (superellipse) bowls and a predominantly squared construction softened by generous corner radii. Strokes are monolinear with low contrast and a firm, engineered rhythm; terminals tend to be flat and horizontal, often with subtle chamfers. Proportions read broad and stable, with compact internal counters and wide, boxy curves in letters like O/C/G and in the numerals. Lowercase forms keep a straightforward, functional build with a single-storey a and g, a short-shouldered r, and a t featuring a strong crossbar and minimal aperture.
Best suited to headlines, logotypes, packaging, and short-callout UI or product labeling where sturdy shapes and clear silhouettes carry the design. It can work for signage and titles in tech, automotive, gaming, or sports contexts, especially when set large to let the rounded-square details read cleanly.
The overall tone feels technical and performance-oriented, blending a retro-digital sensibility with contemporary geometric branding. Its squared silhouettes and softened corners convey strength and control while still appearing friendly enough for product-facing use.
The design appears intended to deliver a bold, modern geometric voice built from superelliptical forms—combining the efficiency of squared construction with softened corners for a contemporary, brandable personality.
Distinctive square bowls and notched/angled joins give the face a slightly modular, engineered character. The punctuation and dots (e.g., i/j) are round and prominent, and the numerals share the same rounded-rectangle logic for a cohesive, display-forward texture.