Sans Normal Lalej 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type, 'Hando' by Eko Bimantara, 'PT Schimetrik' by Paavola Type Studio, 'Cobe' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, energetic, bold, display impact, speed emphasis, modern branding, strong signage, oblique, rounded, compact, punchy, geometric.
A heavy, oblique sans with broad proportions and a rounded, geometric construction. Curves are smooth and full (notably in O, C, and S), while straight strokes keep a clean, contemporary profile with minimal modulation. Terminals read as blunt and crisp, and the overall rhythm feels steady and emphatic, with wide letters and generous interior counters helping the dense weight stay legible. Numerals match the letters in mass and rounding, maintaining a consistent, blocky presence.
Best suited to headlines and short, high-impact copy where the heavy oblique stance can carry the layout. It works well for branding, sports and fitness themes, promotional graphics, packaging, and other applications that benefit from a strong, modern voice and quick readability at medium-to-large sizes.
The overall tone is assertive and energetic, with a sporty, action-oriented feel. Its strong slant and dense color create a sense of speed and confidence that reads as contemporary and attention-seeking rather than understated.
The design appears intended to deliver maximum impact with a fast, contemporary slant while preserving clear, rounded letterforms. Its geometry and heavy color suggest a focus on display typography that feels modern, athletic, and immediately attention-grabbing.
The italic angle is pronounced enough to act as a stylistic driver, giving even simple words a forward-leaning momentum. Forms stay clean and uncomplicated, favoring bold silhouettes and clarity over delicate detailing.