Sans Normal Ligut 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Texicali' by FontMesa, 'Akwa' by HeadFirst, 'Jam Grotesque' by JAM Type Design, 'Interval Sans Pro' by Mostardesign, 'PF Centro Sans Pro' by Parachute, and 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, confident, energetic, modern, punchy, impact, motion, modernity, legibility, slanted, rounded, bulky, compact, friendly.
A heavy, slanted sans with broad proportions and smooth, rounded curves throughout. Strokes stay largely uniform, creating a solid, blocky color on the page, while counters are kept fairly open for clarity at large sizes. Terminals are clean and mostly straight-cut, and joins are reinforced and sturdy, giving letters a muscular, engineered feel. The overall rhythm is compact and assertive, with simple geometric construction softened by rounded bowls and shoulders.
Best suited to display applications where impact is the priority—headlines, posters, product packaging, and bold UI headings. It can also serve branding and identity work that benefits from a dynamic, athletic presence, especially when set with generous spacing and clear hierarchy.
The font projects confidence and motion, combining a forward-leaning stance with bold mass for an energetic, sporty tone. Its rounded geometry keeps the mood approachable rather than severe, making it feel contemporary and performance-oriented.
The design appears intended to deliver maximum presence with a streamlined, modern sans structure, pairing strong weight with a slanted stance to suggest speed and momentum. Rounded construction and open interior spaces aim to keep the forms readable and friendly while maintaining a powerful silhouette.
The sample text shows strong emphasis and high visual density, with shapes that hold up well in short bursts like headlines and callouts. Numerals match the letterforms in weight and roundness, reinforcing a consistent, cohesive texture.