Sans Normal Adgom 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, techy, confident, modern, dynamic, impact, motion, clarity, modernity, legibility, oblique, rounded, geometric, clean, streamlined.
A slanted sans with sturdy, uniform strokes and broad, open counters. Letterforms lean consistently to the right, with smooth, rounded curves paired with crisp joins and terminals that read cleanly at display sizes. Proportions feel expansive and stable, giving capitals a strong footprint, while lowercase forms stay straightforward and highly legible with simple bowls and shoulders. Numerals follow the same sturdy, rounded construction, maintaining an even rhythm across the set.
This font suits bold headline work where impact and readability need to coexist—brand wordmarks, campaign titles, poster typography, and product or packaging callouts. It also fits sports, automotive, and tech-adjacent visuals where a sense of motion and modernity is desirable.
The overall tone is energetic and forward-moving, combining a utilitarian clarity with a confident, contemporary presence. Its assertive slant and substantial shapes suggest speed and momentum without becoming aggressive, making it feel sporty and modern.
The design appears intended to deliver a contemporary, high-visibility sans with an oblique stance for added dynamism. Its consistent stroke weight and rounded geometry prioritize clarity and presence, aiming for a versatile display voice that still reads cleanly in short text.
Spacing appears comfortable for headlines, and the oblique angle adds motion while keeping forms recognizable. Round letters like O/Q stay smooth and controlled, while diagonals (V/W/X/Y/Z) emphasize the font’s dynamic character.