Sans Normal Lorat 8 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe; 'Sans Atwic Modern' by Caron twice; 'FS Elliot', 'FS Elliot Paneuropean', and 'FS Hackney' by Fontsmith; and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, modern, assertive, energetic, impact, speed, modernity, attention, headline use, oblique, rounded, compact, geometric, blocky.
A heavy, oblique sans with rounded, geometric construction and broad, uniform strokes. Curves are smooth and full (notably in C, O, and S), while joins and terminals are clean and blunt, creating a compact, blocky silhouette. Counters are relatively tight and apertures are modest, which boosts impact at display sizes. The overall rhythm is steady and consistent, with straightforward, contemporary letterforms and sturdy numerals that match the text weight closely.
Well-suited to headlines, hero text, and large-format applications where strong presence is needed, such as posters, sports and fitness branding, product packaging, and promotional graphics. It also works for short subheads or callouts when a compact, high-impact italic voice is desired.
The tone is bold and dynamic, with an athletic, attention-grabbing slant that feels fast and forward-leaning. Its dense shapes and rounded geometry project confidence and immediacy, giving it a contemporary, promotional voice.
This design appears aimed at delivering maximum impact with a clean, contemporary sans structure, using a purposeful slant and rounded geometry to suggest speed and modernity while staying simple and highly legible at larger sizes.
The italic angle is pronounced enough to read as intentionally energetic rather than merely a true-italic companion. In longer lines the weight and tight interior spaces create a strong texture, favoring headlines and short bursts over small, information-dense settings.