Sans Normal Opluj 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP; 'Boutros Angham' by Boutros; 'FF Advert' by FontFont; 'Calima' by JCFonts; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'LFT Arnoldo' by TypeTogether (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, clean, display impact, brand voice, friendly clarity, modern simplicity, rounded, geometric, sturdy, compact, even rhythm.
A heavy, rounded sans with broad, even strokes and smoothly curved terminals. The forms lean geometric—circles and soft rectangles dominate—while counters stay open and stable, keeping the color consistent in text. Uppercase letters are compact and sturdy, with simplified construction (notably in straight-sided letters like E/F/L and the wide, rounded bowls in C/O/Q). Lowercase is similarly solid and straightforward, using single-storey a and g with generous, rounded apertures; joins and shoulders are thick and calm rather than sharp. Numerals match the tone with full, rounded shapes and clear differentiation, contributing to a cohesive, blocky texture at display sizes.
Best suited to headlines and short-form copy where its solid weight and rounded geometry can carry impact—brand marks, packaging, posters, and wayfinding-style signage. It can also work in UI labels or marketing callouts when a friendly, high-contrast-from-background text color is desired, though the dense texture suggests using comfortable sizing and spacing for longer passages.
The overall tone is friendly and contemporary, projecting confidence without feeling aggressive. Rounded detailing and consistent weight give it an approachable, slightly playful character that still reads as practical and professional.
Likely intended as a versatile, modern display sans that balances geometric clarity with softened, approachable shaping. The design prioritizes bold presence, clean silhouettes, and consistent rhythm for brand-forward communication.
Spacing and proportions produce a dense, poster-ready rhythm: letters sit firmly on the baseline and maintain a uniform visual weight across straight and curved structures. The design favors simple, highly legible silhouettes over intricate detail, making it read as a strong, uncluttered voice in headlines.