Sans Normal Ridav 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans' by DSType, 'Malva' by Harbor Type, 'Interval Next' and 'Marlon Pro' by Mostardesign, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, headlines, friendly, modern, approachable, clean, casual, clarity, approachability, versatility, modernity, rounded, soft terminals, open counters, even rhythm, geometric.
A rounded, clean sans with smooth curves and gently softened corners throughout. Strokes are largely monolinear, with open apertures and generously sized counters that keep letters legible at a range of sizes. The uppercase feels sturdy and straightforward, while the lowercase introduces a slightly more conversational rhythm, aided by simple, compact shapes and minimal detailing. Numerals follow the same rounded construction, with consistent stroke thickness and clear silhouettes.
This font is well suited to interface labels, product branding, and packaging where a clean but personable sans is needed. It also works effectively for short-to-medium headlines and general-purpose signage thanks to its open counters and steady rhythm.
The overall tone is friendly and contemporary, projecting clarity without feeling clinical. Its soft edges and open forms give it a welcoming, everyday voice suited to accessible communication.
The design appears intended as a versatile, friendly sans that prioritizes straightforward readability while adding warmth through rounded geometry and softened terminals.
Round joins and terminals create a cohesive, “soft-tech” texture in text, and the spacing appears balanced to maintain an even gray value across lines. Shapes stay restrained and functional, relying on proportion and curvature rather than stylistic quirks for personality.