Slab Square Hidy 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Equip Slab' by Hoftype, 'Netra' by Sign Studio, and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, confident, retro, sturdy, friendly, loud, impact, display, retro branding, headline clarity, stability, blocky, chunky, bracketless, square-cut, compact.
A heavy, block-forward slab serif with broad proportions, flat square-cut terminals, and thick, rectangular serifs that read as integrated extensions of the stems. Curves are generously rounded but controlled, producing sturdy bowls and open counters, while junctions stay crisp and minimally detailed. The lowercase shows sturdy, compact forms with pronounced vertical stress and minimal tapering, and the numerals match with similarly wide, weighty shapes and blunt endings. Overall rhythm is dense and even, optimized for bold impact rather than delicate texture.
Best suited to headlines, posters, and bold editorial callouts where strong typographic color is desirable. It also fits branding, packaging, and signage that benefits from a sturdy, retro-leaning slab serif voice and high presence at medium to large sizes.
The tone is assertive and robust, with a distinctly vintage, poster-like presence. Its chunky slabs and wide stance feel dependable and straightforward, giving text a friendly but no-nonsense authority that suits attention-grabbing messaging.
The design appears intended to deliver maximum impact with a classic slab-serif structure—prioritizing bold, readable silhouettes, strong baseline anchoring, and a confident, vintage-inflected personality for display-focused typography.
At display sizes the strong slabs and square terminals create clear silhouette recognition, while in longer passages the dense color can feel intentionally heavy and headline-driven. The wide set and thick serifs emphasize horizontality, lending a stable, anchored line feel.