Sans Normal Arruj 9 is a regular weight, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, ui, signage, branding, packaging, modern, clean, neutral, friendly, technical, clarity, modernity, approachability, versatility, rounded, open, geometric, spacious, crisp.
A wide, rounded sans with clean, even strokes and smoothly drawn curves. The design leans geometric, with circular bowls and consistent terminals, while keeping counters open and legible. Proportions are generous horizontally, and the lowercase shows a large x-height that keeps text dark and steady without feeling condensed. Overall rhythm is calm and uniform, with minimal modulation and a straightforward, contemporary construction.
Well-suited for headline typography where width and rounded geometry can communicate clarity and contemporary polish. It should perform nicely in interface labels and navigation, as well as wayfinding and signage where open counters and simple forms aid recognition. It can also support clean brand systems and packaging that aim for a modern, approachable feel.
The tone is modern and neutral, with a friendly softness coming from the rounded shapes and open apertures. Its breadth and clarity give it a confident, tech-adjacent voice that feels orderly rather than expressive or nostalgic.
The font appears designed to deliver a crisp, contemporary sans voice with rounded, geometric forms and strong readability. Its wide stance and simplified construction suggest an intention to feel spacious and modern while staying neutral enough for broad branding and UI applications.
The numerals appear straightforward and highly readable at display sizes, matching the same rounded, geometric logic as the letters. The overall spacing reads roomy, supporting a clear, airy texture in headlines and short blocks of text.