Sans Normal Orduf 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Real Head' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, direct, utilitarian, impact, clarity, versatility, modernity, geometric, compact, sturdy, clean, crisp.
A compact, heavy sans with largely geometric construction and softly rounded curves. Strokes are even and solid, with minimal modulation, producing strong color and a steady rhythm in both caps and lowercase. Counters are relatively tight, terminals are mostly flat, and curves (like C, G, S, and O) read as smooth, near-circular forms. The lowercase is straightforward and workmanlike, with short-to-moderate extenders and sturdy joins; the numerals are simple and highly legible, with a plain, vertical “1” and rounded “0/8/9” shapes that match the overall geometry.
Best suited for headlines, titles, posters, and other display settings where strong emphasis and quick recognition are needed. It can also work for branding, packaging, and straightforward signage where a compact, modern sans voice is desirable.
The overall tone is contemporary and pragmatic, leaning more toward clarity and impact than delicacy. Its dense, assertive presence feels confident and no-nonsense, while the rounded geometry keeps it approachable rather than harsh.
The design appears intended to deliver a clean, modern sans impression with high impact and dependable legibility. Its geometric proportions and restrained details suggest a focus on versatility for contemporary graphic design and bold typographic statements.
At larger sizes the heavy weight and tight apertures create a strong, poster-like texture; in longer passages it will read best with generous line spacing to offset the compact counters and bold typographic color.