Sans Normal Orrak 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Interval Next' and 'Metronic Pro' by Mostardesign, 'Belle Sans' by Park Street Studio, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, simplicity, legibility, rounded, compact, sturdy, blocky, geometric.
A heavy, rounded sans with compact proportions and a sturdy, even color on the page. Strokes are uniformly thick with low modulation, and curves are clean and circular, creating smooth bowls and generous counters for the weight. Terminals are mostly blunt and squared-off, while joins are tight and controlled, giving the face a dense, punchy rhythm. Uppercase forms feel solid and slightly condensed; lowercase is simple and utilitarian with a single-storey a and g, and short, strong extenders. Numerals are bold and highly legible, matching the overall mass and rounded geometry.
Best suited to headlines, titles, and short blocks of copy where a bold, attention-grabbing presence is needed. Its high mass and clear shapes work well for branding, packaging, signage, and promotional graphics, especially when strong contrast against the background is desired.
The overall tone is assertive and upbeat: a no-nonsense display voice that still reads approachable due to its rounded construction. It suggests contemporary branding and headline energy rather than delicate refinement, projecting clarity, stability, and impact.
The design appears intended to deliver maximum impact with a simple, geometric construction and a consistent stroke weight, prioritizing immediacy and readability at larger sizes. It aims for a modern, approachable bold sans that can anchor branding systems and high-visibility display typography.
Spacing appears fairly tight at text sizes, producing a strong, continuous texture—effective for emphasis but potentially overwhelming in long paragraphs. The angularity of diagonals and the blunt terminals keep the design feeling pragmatic, while the rounded bowls soften the impression and prevent it from feeling overly harsh.