Sans Normal Isfa 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau, 'Refrankt' by Groteskly Yours, and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, playful, chunky, friendly, retro, cartoonish, impact, approachability, retro flavor, headline clarity, brand presence, rounded, soft corners, blunt terminals, compact counters, bulky.
A heavy, wide sans with rounded geometry and softly squared corners that gives each letter a chunky, sculpted presence. Curves are broad and even, while straight strokes end in blunt, horizontal terminals; several joins and diagonals read as slightly chamfered rather than razor-sharp. Counters are relatively tight for the weight, producing solid, high-impact silhouettes, and the overall spacing feels generous enough to keep forms from clogging at display sizes. The lowercase follows the same inflated, sturdy construction, with a single-storey “a” and “g” and simple, circular dots on “i” and “j.”
Best suited to short, high-impact text such as headlines, posters, cover art, product packaging, and bold brand marks. It also works well for playful UI accents, badges, and sports or event graphics where a friendly, loud voice is desired. For long passages, its dense weight and compact counters may feel visually heavy, so larger sizes and ample leading help.
The tone is bold and approachable, leaning playful rather than severe. Its inflated forms and rounded corners suggest a retro sign-painting and cartoon-title energy, with a friendly, consumer-facing confidence. The texture reads energetic and attention-grabbing, more about personality and impact than restraint.
The design appears intended to deliver maximum visual punch with a soft, approachable feel—combining wide proportions, rounded construction, and simplified details to stay legible and characterful in display settings.
Round letters like O, Q, and e emphasize thick rings with small inner spaces, creating a strong stamp-like look. Diagonals (V/W/X/Y) feel broad and sturdy, and the numerals share the same chunky, simplified construction for consistent headline use.