Sans Normal Arrik 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neue Reman Gt' by Propertype, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, and 'Brock Pro' by Stawix (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, modern, neutral, clean, friendly, clarity, versatility, contemporary utility, geometric, open counters, smooth curves, even rhythm, high legibility.
A clean sans with a geometric underpinning and smooth, continuous curves. Strokes remain even and steady, with rounded bowls and open apertures that keep counters clear at text sizes. Proportions lean generous in width, giving capitals and numerals a broad, calm stance, while the lowercase maintains a straightforward, workmanlike structure with minimal eccentricity. Terminals are mostly plain and clipped, and diagonals (as in V, W, and X) feel crisp without becoming sharp or delicate.
Performs well for UI and digital product typography, where open counters and steady spacing support quick scanning. The broad proportions also suit short headlines, dashboards, labels, and signage that benefit from clear forms at a distance. In editorial or corporate materials, it can handle body copy and captions while maintaining a tidy, contemporary texture.
The overall tone is modern and neutral, with a calm, approachable clarity rather than a flashy or expressive personality. Its geometry reads contemporary and efficient, making it feel at home in interface and product contexts where quiet confidence and readability matter.
The design appears intended as a dependable, general-purpose sans that prioritizes clarity and consistency. Its geometric shaping and restrained detailing suggest a focus on versatile everyday typography that stays neutral across many layouts.
The figures appear simple and utilitarian, matching the letterforms with consistent stroke weight and stable shapes. Spacing and rhythm in the sample text look even, supporting comfortable paragraph setting and clear word silhouettes.