Slab Square Ablur 2 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, collegiate, industrial, authoritative, vintage, utilitarian, impact, retro signage, space-saving, ruggedness, institutional tone, octagonal, beveled, bracketless, condensed, high-impact.
A condensed slab serif with a sturdy, engineered build and sharply cut geometry. Strokes are largely straight and vertical with modest contrast, and many joins and curves are faceted into octagonal shapes, giving counters and bowls a chiseled, sign-like feel. Serifs are bold and blocky with flat ends and little to no bracketing, producing a firm baseline and a pronounced horizontal rhythm. Uppercase forms feel compact and tall, while the lowercase keeps a traditional two-storey a and g, narrow proportions, and crisp terminals; numerals match the same angular, cut-corner logic.
Best suited to headlines, posters, labels, and brand marks that need a compact but forceful voice. The narrow build makes it useful where space is limited, while the slab structure and faceted details work well for signage, sports-themed graphics, and retro-industrial packaging.
The overall tone is assertive and institutional, recalling athletic lettering, workwear labeling, and classic industrial signage. Its faceted corners and heavy slabs convey durability and straightforwardness rather than delicacy, with a distinctly vintage, no-nonsense character.
The design appears intended to merge classic slab-serif sturdiness with a machined, cut-corner aesthetic for high-impact display typography. It prioritizes bold silhouettes and consistent angular detailing to stay legible and recognizable in branding and attention-grabbing settings.
The angular treatment is consistent across letters and figures, especially in rounded shapes like C, O, G, and 0, where curves are resolved into flat segments. Spacing and sidebearings appear tuned for tight, punchy setting, and the strong serif blocks help maintain clarity at display sizes and in short text runs.