Slab Square Abluw 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, labels, packaging, industrial, sturdy, utilitarian, retro, technical, durability, clarity, impact, industrial styling, signage voice, slab serif, square serifs, rectilinear, condensed feel, crisp edges.
A rectilinear slab-serif design built from straight strokes, squared corners, and flat, blocky serifs. Curves are minimized and where they appear (e.g., bowls and S) they read as faceted, producing a stepped, machined look. Stems are fairly uniform with clear, sharp joins and compact counters, giving the face a dense texture. The uppercase is tall and narrow with strong vertical emphasis, while the lowercase keeps a similarly angular construction with simple, squared terminals and a compact, workmanlike rhythm.
Best suited to headlines and short-to-medium display text where its angular slab details can be appreciated. It works well for signage, labels, packaging, and editorial titling that benefits from a sturdy, industrial voice. In longer passages, generous spacing and adequate size help preserve legibility due to the compact counters and dense texture.
The overall tone is pragmatic and industrial, suggesting lettering meant for clarity and resilience rather than elegance. Its squared forms and assertive slabs evoke vintage signage, mechanical labeling, and no-nonsense editorial titling. The texture feels crisp and slightly severe, leaning technical and utilitarian.
The design appears intended to translate slab-serif authority into a highly squared, engineered aesthetic, prioritizing firmness, consistency, and a distinctive mechanical silhouette. It aims to provide a strong typographic voice for functional or vintage-technical contexts while remaining clean and orderly in setting.
In the sample text, the font maintains a consistent, even color across long lines, with distinctive angular curves that keep it recognizable at display sizes. Numerals follow the same squared, architectural logic, reinforcing a cohesive, engineered character.