Sans Normal Kemat 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad Bengali' and 'Myriad Devanagari' by Adobe, 'Fact' by ParaType, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, confident, modern, punchy, impact, motion, clarity, modernity, oblique, rounded, compact, dynamic, clean.
A heavy, oblique sans with broad, rounded curves and firmly clipped terminals. Strokes remain visually even, with a strong rightward slant that adds motion while keeping counters open and shapes legible. Uppercase forms are compact and geometric, with round bowls (C, G, O, Q) and straightforward construction in diagonals (K, V, W, X). Lowercase follows a single-storey approach where applicable, with a sturdy, slightly condensed feel and simple, functional joins.
Best suited to short-to-medium display settings where impact and momentum are desired, such as headlines, posters, sports or active-lifestyle branding, and bold packaging callouts. It can also work for directional or promotional signage where quick recognition matters more than long-form reading comfort.
The overall tone is energetic and assertive, reading as fast, sporty, and contemporary. The combination of weight and slant gives it a headline-like urgency, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver high-impact typography with a sense of speed and confidence, relying on rounded, geometric construction and a consistent oblique stance to stay modern and highly legible in large sizes.
Figures are sturdy and clear at display sizes, with simple silhouettes and minimal internal detailing. The italic angle is consistent across letters and numerals, creating a cohesive forward rhythm in longer lines of text.