Sans Normal Lubuw 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Abitare Sans' by FSD, 'Jam Grotesque' by JAM Type Design, 'Pais' by Latinotype, and 'Biotic' and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, attention, momentum, impact, modernity, approachability, oblique, rounded, chunky, compact, soft-cornered.
A heavy, oblique sans with rounded, geometric construction and broad, compact counters. Strokes are consistently thick with smooth curves and minimal modulation, giving letters a solid, blocky presence. Terminals tend to be blunt and slightly softened rather than sharp, and curves (notably in C, G, O, S, and the numerals) are generously rounded. Overall spacing reads tight and efficient, producing a dense, high-impact texture in text.
Best suited for headlines, posters, and brand marks where weight and slant can deliver immediate impact. It also fits sports and lifestyle graphics, packaging callouts, and short UI or signage phrases when a strong, energetic voice is desired.
The tone is bold and energetic, with a sporty, action-forward slant that feels contemporary and confident. Rounded forms keep it approachable and friendly, while the mass and inclination add urgency and momentum suited to attention-grabbing messaging.
The design appears intended to combine geometric, rounded sans clarity with a strong, forward-leaning emphasis for maximum punch in display typography. It prioritizes bold presence and a unified, streamlined rhythm over delicate detail.
The numerals and uppercase share a strong, unified silhouette that holds together well in large settings, while the lowercase maintains clarity through simple, familiar shapes and open apertures. The italic angle is consistent across the set, creating a cohesive forward-leaning rhythm in multi-line copy.