Sans Normal Lidav 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Miura' by DSType, 'FF Good Headline' by FontFont, 'Negara Serif' by Monoco Type, 'Global' by Monotype, and 'Dillan' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports branding, energetic, confident, sporty, friendly, assertive, impact, emphasis, modern branding, motion, rounded, oblique, soft corners, bulky, compact counters.
A heavy, oblique sans with broad proportions and rounded, softened corners. Strokes are uniformly thick with minimal contrast, producing dense, compact counters and sturdy silhouettes. Curves are smooth and circular, while terminals tend to end in blunt, slightly softened cuts; the slant adds forward motion and a lively rhythm. The x-height appears large relative to capitals, and the overall spacing reads solid and tight at display sizes.
Best suited for headlines, posters, and prominent UI or marketing callouts where strong presence is needed. It can work well for branding and packaging that wants a modern, energetic tone, and for sports or event graphics that benefit from a dynamic slant and dense weight. For long text, its heavy color and compact counters suggest using generous size and spacing.
The font conveys a bold, punchy attitude with a friendly, approachable softness. Its forward-leaning stance feels active and contemporary, leaning toward sporty and promotional tones rather than quiet neutrality. The rounded construction keeps the voice warm even at very heavy weight.
Likely designed to deliver maximum visual impact with a modern rounded sans structure, pairing high weight with an oblique stance for motion and emphasis. The softened geometry suggests an intention to balance strength with approachability for branding-driven display typography.
Round letters like O/Q and numerals such as 0/8/9 appear especially full and dark, emphasizing a strong color on the page. The oblique angle is consistent across the alphabet, and the overall feel prioritizes impact and immediacy over delicate detail.