Sans Normal Afgiy 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Gelion' by Halbfett, 'Avenir' by Linotype, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: ui, branding, headlines, posters, signage, modern, friendly, clean, dynamic, approachable, clarity, modernity, friendly tone, emphasis, versatility, slanted, rounded, open counters, smooth curves, crisp terminals.
This is a slanted sans with smooth, rounded construction and an even, low-contrast stroke. Letterforms feel broad and open, with generous counters and a steady rhythm across the alphabet. Curves are clean and continuous, while terminals are mostly straight and crisply cut, giving the design a tidy, contemporary finish. The italics are built as true obliques with a consistent forward lean that stays stable from capitals through numerals.
It suits interface typography, product branding, and editorial headlines where a contemporary slanted sans can add motion without sacrificing legibility. The open forms and consistent rhythm also make it a solid choice for signage and short-to-medium passages of text, especially when a friendly, modern voice is desired.
The overall tone is modern and approachable: energetic from the slant, but not aggressive. Its roundness and open shapes read as friendly and conversational, while the clean joins and consistent proportions keep it professional and controlled.
The design appears intended as a versatile italic companion with a distinctly modern, geometric sensibility—prioritizing clarity, openness, and a smooth typographic color while adding a forward-leaning, dynamic character for emphasis and branding.
Capitals present a clear, geometric silhouette with ample internal space in letters like B, D, O, and P. Lowercase forms maintain clarity with open apertures and simple, utilitarian detailing, helping the face stay readable in continuous text while still feeling lively in display sizes.