Sans Normal Okmor 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Aeroport' by Brownfox, 'Heavitas Neue' by Graphite, 'Axiforma' by Monotype, 'Cogenta Text' by SRS Type, and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, friendly, modern, straightforward, sporty, impact, clarity, approachability, modernity, versatility, rounded, compact counters, clean, geometric, robust.
A sturdy sans with broad proportions and smooth, rounded curves paired with crisp, straight terminals. Strokes remain consistently thick, producing compact interior counters and a dense, even typographic color. Round letters (O, C, G) read as near-circular with minimal modulation, while diagonals (A, V, W, Y) are firm and clean, supporting a stable, contemporary rhythm. Lowercase forms are simple and open, with a single-storey a and g and a compact, functional t that keeps the overall texture tight and uniform.
This design performs best in display-oriented settings such as headlines, brand marks, packaging, and promotional graphics where its heavy, rounded forms can carry impact. It also works well for short UI labels or signage when set with adequate size and breathing room to preserve clarity.
The overall tone is bold and approachable—confident without feeling formal. Its rounded geometry and heavy presence suggest a contemporary, energetic voice suited to clear, direct messaging.
The letterforms appear designed to deliver a strong, contemporary sans presence with friendly geometry and high visual impact. The emphasis is on robust legibility and an even, graphic texture that holds up in attention-grabbing applications.
The numerals follow the same sturdy construction, with prominent curves and compact counters that keep figures visually consistent with the letters. At larger sizes the shapes feel punchy and graphic; at smaller sizes the dense weight and tight apertures can begin to close up, so spacing and size choices matter for extended reading.