Sans Normal Oghi 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Realgar' by Emtype Foundry, 'Bauziet' by Halbfett, and 'Urania' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, confident, friendly, modern, punchy, straightforward, display impact, brand presence, geometric clarity, high legibility, geometric, rounded, blocky, sturdy, clean.
A heavy, geometric sans with broad proportions and a compact, even rhythm. Strokes are uniformly thick with minimal contrast, and curves are built from smooth circular and oval forms, giving bowls and counters a rounded, sturdy feel. Terminals are clean and mostly square-cut, producing crisp edges despite the generous curvature. The lowercase shows single-storey construction where expected and maintains large, open apertures for clarity at display sizes.
Best suited to headlines, posters, and other display settings where strong typographic presence is needed. It can work well for branding systems, packaging, and logo wordmarks that benefit from a bold, geometric voice. In longer passages, it will feel dense and attention-grabbing, making it more appropriate for short statements and emphasis than for extended reading.
The tone is bold and approachable, combining a contemporary, no-nonsense presence with friendly roundness. Its dense color and broad shapes convey confidence and impact, while the smooth geometry keeps it from feeling harsh. Overall it reads as modern, energetic, and highly legible in short bursts.
Likely intended as a modern display sans that delivers maximum impact with simple, geometric construction and highly consistent stroke weight. The emphasis appears to be on clarity and robustness at large sizes, pairing clean terminals with rounded forms for an assertive yet approachable personality.
The design holds consistent spacing and stroke behavior across uppercase, lowercase, and figures, creating a solid typographic block in text. Round letters keep substantial internal counters, helping prevent the weight from closing in too quickly, while the straight-sided forms add a stable, engineered feel.