Sans Normal Osgoh 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Neufile Grotesk' by Halbfett, 'Neue Faktum' and 'Neue Rational Standard' by René Bieder, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, sturdy, impact, clarity, modernity, approachability, bold branding, rounded, blocky, compact, high-impact, geometric.
A heavy, rounded sans with broad proportions and a compact, tightly packed internal space. Curves are built from smooth, near-circular bowls with blunt, squared terminals, giving a clean, blocky silhouette. Counters are relatively small for the weight, and joins are sturdy and even, producing a consistent, high-ink rhythm across words. The lowercase shows a simple, single-storey a and g, round i/j dots, and a short-shouldered r, while figures are bold and open with clear, straightforward forms.
Best suited for headlines, display typography, and branding where a strong, modern voice is needed. It can work well for posters, packaging, and large-scale signage thanks to its sturdy shapes and simple, high-contrast silhouettes. For smaller text, the dense weight and tighter counters suggest using generous size and spacing for comfort.
The overall tone is assertive and contemporary, with a friendly softness from the rounded geometry. It feels energetic and direct—more about impact and clarity than finesse—making it well suited to bold, attention-getting messaging.
The font appears designed to deliver maximum presence with a clean, geometric friendliness—combining robust strokes and rounded forms to remain approachable while still feeling decisive and contemporary.
The design reads especially strong in all-caps and short words, where the wide stance and dense color create a solid typographic block. Round letters (O, C, G, Q) emphasize the geometric construction, while diagonals (V, W, X, Y) add a crisp, angular counterpoint without becoming sharp.