Sans Normal Mydab 4 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Resist Sans' by Groteskly Yours, and 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, punchy, retro, impact, approachability, display legibility, rounded, blunt, blocky, compact joints, soft corners.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are strongly weighted with mostly uniform thickness, and terminals are blunt with subtly softened corners rather than sharp cut-offs. Curves are generous and circular, while joins stay tight, creating a slightly compressed, chunky rhythm. The lowercase shows a single-storey a and g, round dots on i/j, and sturdy verticals; the numerals are similarly weighty with large, simple forms.
Well suited to headlines, display typography, and large-format applications where strong presence is needed—posters, signage, packaging, and bold brand marks. It also works well for social graphics and splashy editorial callouts, particularly where a friendly, rounded voice is desired.
The overall tone is confident and approachable, combining strong impact with a soft, friendly curvature. Its chunky shapes and rounded construction evoke a casual, slightly retro sensibility that reads as upbeat and informal rather than technical or corporate.
This design appears intended as a high-impact display sans that prioritizes immediacy and personality. The rounded geometry and blunt terminals aim to balance assertiveness with approachability, delivering a bold, readable voice for attention-grabbing short text.
At smaller sizes the dense counters and thick joins can close in, so it performs best when given breathing room via size, tracking, or shorter line lengths. The bold massing makes it especially effective for short phrases and emphasis, while the rounded forms help maintain warmth even at very high contrast between text and background.