Sans Superellipse Amzi 7 is a very bold, narrow, low contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, sports branding, logos, packaging, industrial, sporty, assertive, retro, mechanical, impact, speed, space saving, signage, branding, compressed, oblique, blocky, rounded corners, angular cuts.
A heavy, compressed sans with a consistent oblique slant and a squared, superellipse construction. Strokes are largely monolinear, with rounded corners and occasional angled shears that create sharp terminals and notched joins. Counters are compact and geometric, producing dense, high-impact silhouettes; round letters like O/C/G read as rounded rectangles rather than true circles. Spacing is tight and the overall rhythm is punchy, optimized for short, bold statements rather than delicate detail.
Best suited to display contexts where bold, condensed letterforms need to read quickly: headlines, posters, event promos, sports and fitness branding, punchy packaging, and logo wordmarks. It can also work for short UI labels or signage when a strong, directional emphasis is desired.
The tone is forceful and utilitarian, with a sporty, poster-like energy. Its oblique stance and blocky geometry evoke speed, machinery, and stamped or cut signage, giving it a confident, slightly retro-industrial feel.
The font appears designed to deliver maximum impact in minimal horizontal space, using an oblique stance and squared-round geometry to communicate speed and strength. Its consistent, monolinear build and cut terminals suggest an intention toward industrial clarity and high-contrast presence at large sizes.
The design leans on distinctive angled cuts and wedge-like terminals, which add motion and help separate forms in a very dark texture. Numerals and capitals appear built to match the same compressed, squared system, maintaining a cohesive, uniform color across lines.