Serif Contrasted Viju 2 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, fashion, book covers, branding, editorial, luxury, classic, authoritative, dramatic, elegant display, editorial impact, premium branding, classic revival, didone-like, vertical stress, hairline serifs, crisp, formal.
A high-contrast serif with a vertical axis and sharply tapered hairlines set against heavy main strokes. Serifs are fine and pointed, often wedge-like, giving terminals a crisp, cut-in look rather than softly bracketed joins. The proportions are broad and stately, with wide uppercase forms and generous, open counters; lowercase shows sturdy verticals with delicate connecting strokes and compact, ball-like dots on i and j. Curves in C, G, O, and S are smooth and tensioned, and the numerals match the same strong-thin rhythm, producing a consistent, sharply chiseled texture in both display lines and isolated glyphs.
Best suited to headlines, magazine typography, and brand marks where high contrast and crisp serifs can be appreciated. It works especially well for fashion, luxury, and cultural/editorial applications, and can add a classic, premium tone to book covers and poster titling.
The overall tone is formal and high-end, with a distinctly editorial, fashion-forward polish. Its strong contrast and razor details create a dramatic, confident voice that reads as traditional yet refined, suited to settings where elegance and authority matter.
This design appears intended to deliver a modern, high-contrast serif look with a strong vertical structure and sharp finishing details, prioritizing drama and refinement for display and editorial settings over neutrality.
At larger sizes the hairline serifs and thin joins become a defining feature, creating sparkle and a pronounced light-dark rhythm. The wide set and sturdy capitals help headings feel expansive, while the sharp terminals give the face a precise, slightly severe finish.