Sans Normal Puber 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'DT Serifia' and 'DT Serifia Soft' by Deveze Type, 'Amostra' by Latinotype, 'Otoiwo Grotesk' by Pepper Type, 'Loyola Next' and 'Loyola Soft' by RodrigoTypo, 'Core Sans ES' by S-Core, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, friendly, playful, chunky, approachable, retro, approachability, impact, playfulness, simplicity, rounded, soft, bubbly, compact, sturdy.
A heavy, rounded sans with soft corners and inflated, blobby curves throughout. Strokes are thick and even, with wide counters that stay open at display sizes, and terminals tend to finish in gently rounded ends rather than sharp cuts. The lowercase shows a single-storey a and g, short ascenders/descenders, and a generally compact, toy-like construction. Figures are similarly bulbous and high-impact, keeping simple, uniform shapes that read clearly in bold settings.
Best suited to headlines, short statements, and logo-style wordmarks where a bold, friendly voice is needed. It also fits packaging, signage, and promotional graphics that benefit from rounded, high-contrast-in-size letterforms. For longer text, it will feel dense and is likely strongest when used with generous spacing and large sizes.
The overall tone is warm and informal, leaning cheerful and slightly retro. Its soft geometry and chunky massing give it a welcoming, kid-friendly feel while still reading as confident and attention-grabbing.
The font appears designed to deliver maximum impact with a soft, approachable personality—prioritizing round forms, simplified structure, and consistent heavy strokes for cheerful display typography.
The design emphasizes large interior spaces and simplified joins, which helps maintain legibility despite the extreme weight. Curves dominate, and diagonals (like in K, V, W, X) are softened to match the rounded rhythm of the rest of the set.