Sans Normal Miro 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, signage, playful, chunky, retro, friendly, punchy, impact, approachability, retro display, brand presence, clarity, rounded, soft corners, geometric, compact counters, high impact.
A heavy, geometric sans with rounded bowls and softened corners that keep the mass from feeling harsh. Curves are built from near-circular forms (notably in C, O, Q, and 0), while straight strokes terminate in blunt, square ends. Counters are relatively small for the weight, giving the face a dense, poster-like color; details like the beak-like joins in K and the wedge diagonals in V/W/X add crisp rhythm against the predominantly round construction. The lowercase is sturdy and compact, with a high x-height impression and minimal differentiation in stroke modulation, producing a consistent, blocky texture in text.
Best suited for display work such as posters, big headlines, brand marks, packaging, and bold UI/wayfinding moments where maximum impact is needed. It can work for short emphatic text or labels, but the dense counters and heavy texture make it less ideal for long-form reading at small sizes.
The overall tone is bold and upbeat, balancing toy-like roundness with muscular solidity. It reads as confident and attention-grabbing, with a slightly retro, display-oriented personality that feels approachable rather than formal.
The design appears intended to deliver a compact, high-impact geometric look with friendly rounded construction, prioritizing immediacy and recognizability in display settings over delicate detail.
Letterforms lean on simplified geometry: circular punctuation-like counters in O/Q/0/8/9, a single-storey a with a strong horizontal cut, and broad, squat numerals designed for visibility. The density and tight internal spaces suggest it will look best with generous tracking and ample line spacing at larger sizes, where the rounded shapes and distinctive diagonals can breathe.