Sans Normal Mira 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Rhode' by Font Bureau, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Martian Grotesk' by Martian Fonts, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, logotypes, packaging, playful, retro, punchy, friendly, chunky, impact, retro display, friendly branding, graphic solidity, logo-ready, rounded, soft corners, geometric, sturdy, compact counters.
A heavy, blocky sans with rounded, geometric construction and softly squared terminals. The letters are built from broad strokes and large silhouettes, with compact internal counters and frequent circular or oval apertures (notably in C, G, O, Q, and the lowercase bowl forms). Many joins and notches read as intentionally cut-in—especially around crossbars and bowls—creating a slightly “stamped” or modular feel rather than a purely smooth grotesk. The lowercase is simplified and robust, with single-storey a and g, a short-armed r, and a square-topped t; numerals follow the same chunky, high-impact pattern with enclosed counters in 6, 8, and 9 and a strong, angular 4 and 7.
Best suited for display typography such as headlines, posters, event graphics, packaging, and bold brand marks where strong silhouettes are an advantage. It can work for short bursts of text (taglines, callouts) in larger sizes, but the compact counters and dense weight suggest avoiding small body copy.
The overall tone is bold and upbeat, with a distinctly retro display character that feels sporty and attention-grabbing. The rounded geometry keeps it approachable and friendly, while the heavy mass and cut-in details add a punchy, graphic attitude.
The design appears intended to deliver maximum visual impact through rounded geometric shapes and high-contrast silhouette recognition, balancing friendliness with a strong, graphic presence. The cut-in joins and simplified bowls suggest a deliberate, emblematic style aimed at memorable, logo-like typography.
Spacing and sidebearings appear tuned for headline impact: forms sit solidly and read best at larger sizes where the small counters and internal notches remain clear. The sample text shows a consistent rhythm across mixed case, with the uppercase dominating and the lowercase designed to hold its own through simplified, high-ink shapes.