Slab Contrasted Wipa 6 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, assertive, vintage, industrial, sporty, playful, maximum impact, retro display, sturdy readability, brand presence, blocky, bracketed, chunky, ink-trap feel, high-impact.
A heavy, blocky slab serif with broad proportions and compact internal counters that create a dense, high-ink silhouette. Serifs are thick and rectangular with mild bracketing, and joins tend to be sturdy and squared, emphasizing a carved, poster-like construction. Curves (notably in C, O, S, and the bowls of b/p/q) are generous but tightened by the weight, while terminals often end in flat, confident cuts. The overall rhythm is wide and bold with strong horizontal emphasis from the slab feet and caps.
Best suited to headlines and short blocks where strong presence is desired—posters, large-size editorial titling, storefront or wayfinding-style signage, and bold branding marks. It can also work well on packaging and labels where a vintage-meets-industrial voice helps content stand out at a glance.
The tone reads confident and attention-grabbing, with a nostalgic, print-forward flavor that recalls display typography from signage, posters, and packaging. Its mass and blunt slabs lend an industrial toughness, while the rounded bowls and chunky details keep it approachable and slightly playful.
The design appears intended to deliver maximum impact with a classic slab-serif structure, balancing sturdy, rectangular serifs with rounded bowls for readability and warmth. It aims for a bold, print-centric look that holds up in large sizes and maintains a consistent, punchy texture in words and lines.
The numerals are especially heavy and geometric, matching the letterforms’ wide stance and reinforcing a headline-oriented personality. Lowercase forms appear robust and compact, keeping word shapes bold and uniform; the overall texture on the page is dark and steady, favoring impact over delicacy.