Sans Normal Kuder 18 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Closer Text' by Mint Type, 'Reyhan' by Plantype, 'Malnor Sans' by Sikifonts, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, modern, assertive, technical, impact, motion, clarity, modernity, strength, oblique, compact curves, rounded terminals, open apertures, uniform strokes.
A heavy, right-leaning sans with uniform stroke weight and broadly rounded curves. Letterforms are built from simple geometric shapes with slightly squared-off counters and smooth joins, giving the design a clean, engineered rhythm. The wide proportions and generous internal spaces keep characters legible at display sizes, while the slant adds forward motion without introducing calligraphic contrast. Numerals are sturdy and clear, with simple construction and consistent weight across straight and curved segments.
Best suited to short-form, high-impact settings such as headlines, posters, sports branding, packaging callouts, and wayfinding where a strong slanted sans can signal motion and urgency. It also works for logos and identity systems that want a modern, muscular voice, especially at medium to large sizes.
The overall tone is energetic and contemporary, projecting speed and confidence. Its oblique stance and thick strokes feel sporty and promotional, while the restrained, geometric construction keeps it modern and utilitarian rather than playful.
The design appears intended as a bold, forward-leaning sans that combines geometric clarity with a sense of speed. It prioritizes strong silhouette, consistent stroke economy, and straightforward construction to remain readable while feeling dynamic and contemporary.
Round letters like O and Q appear nearly circular, with the Q using a short, angled tail. Many shapes show open, straightforward apertures (notably in C, S, and e), and diagonals (V, W, X, Y) read sharp and stable due to the uniform heft. The lowercase maintains a workmanlike, simplified structure that pairs well with the strong uppercase presence.